at work: Ruche Spring 2012 Lookbook

March 2, 2012

I am so proud of this latest lookbook for Ruche! Enchantment A Melodic Daydream, is all about the celebration of Spring. Our creative team loved brainstorming ways to bring outdoor items indoors. From the stunning umbrellas, the indoor kites, the gigantic flowers, and the real sod {!}, it seems like we made the impossible possible. This lookbook was so much fun to style and Ashlyn, our model, pulled every outfit off perfectly! She's simply stunning, as I'm sure you'll all agree! I hope you all love this lookbook as much as I do! Here are some of my favorite outfits and photos:
photography by Elizabeth Messina

Elizabeth Messina, one of the most incredible fine art photographers, shot this lookbook and did such a perfect job capturing every detail. It was amazing to work with her!

You can view the lookbook in it's entirety here and shop the outfits here

xox
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41 comments:

  1. Wow that is a gorgeous lookbook. I think you guys did a great job yes, definitely achieved bringing outdoors in! It's so whimsical, I love all the shots but in particular the ones with the giant flowers!

    Amelia @ UGLY DUCKLING x

    Come say hey at Ducklingtoswan.com!

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  2. What a great job! The photography and styling is phenomenal. I love the idea of placing indoor items outdoors, and vice versa (:

    ▲▼▲ VALOUR AND LACE

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  3. you have a sweet job, mara! loving all the details in these photos - and of course, LOVING all the clothes!

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  4. Love the latest lookbook! And at first I actually thought the model was YOU! Pretty pretty stuff!

    xx Vivian @ http://diamondsandtulle.blogspot.com

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  5. You have the best job! I am so jealous!
    Melanie
    Iambornlippy.blogspot.com

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  6. Ha ha this blog post made me laugh because I didn't see this post until today but last night I just posted about Ruche's spring look book and how much I loved it! I've pinned the kites and I love the umbrellas and flowers. Just turned out awesome! Gorgeous!

    Natalie
    www.projectdowhatyoulove.wordpress.com

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  7. such a cool photo shoot!

    http://www.andrea-clare.blogspot.com/

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  8. A most beautiful lookbook, I just love it!

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  9. You should be really proud, it is absolutely gorgeous! Makes me want the summer sun! :) Zoë xxx

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  10. So romantic - I love it! Amazing work! Off to checkout the entire look book.
    Have a fantastic weekend!
    xx
    Joanna

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  11. Absolutely beautiful!!!
    www.notasinfashion.blogspot.com

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  12. I saw this lookbook last week and fell in love with it. It's my favorite that Ruche has done!

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  13. wow, these looks are brilliant and beautiful!! can't wait to buy some of this stuff :)

    http://saramadebeth.wordpress.com

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  14. Fantastic!!!Thats all I can say Mara :)

    xo
    Anastasia

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  15. Loved this so much.
    Keep up the amazing work!
    x, Anna

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  16. What a stunning lookbook. Really great job Mara.

    http://shannonhearts.blogspot.com/

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  17. She sure does know how to do it, doesn't she? Delish.

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  18. I think that is the most beautiful lookbook I've seen. She is so beautiful!

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  19. these are so stunning! I love Elizabeth Messina!!!

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  20. oh my goodness, that is completely and wonderfully whimsical! I especially love the shots with the giant flowers--it's like a very chic "Honey I Shrunk the Kids" scene. well done & congratulations!

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  21. Mara, it's BEAUTIFUL. You did a killer job!
    xo Josie
    www.winksmilestyle.com

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  22. I LOVE it! You guys did a fabulous job! I can't wait to actually come into the store at the end of this month- I've never been, but I grew up around Fullerton- My grandpa works in old town fullerton and I've never seen or heard of Ruche until about a year ago. Excited to finally have a chance to visit and shop without having to buy all my stuff online :)
    xo, elle from Living in Color.

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  23. gorgeously photographed and styled. Congrats!

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  24. Wow, that is quite the gig! I loved the romantic appeal to the shoot. The colors are a lovely warm wake up from winter.

    Amazing!


    www.houseofhemingway.com

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  25. mmmmm love it! can't wait to take a look!

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  26. These pictures are beautiful! Not only the clothes, but the styling just takes you on a magic whimsical ride! I want to live in this world!

    http://123456devon.blogspot.com

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  27. You have such a great job, lady! That lookbook is divine...I paged through it last week and was just awed! Those paper flowers are so beautiful and whimsical...and the fabric kites too, love the look.

    <3 cambria
    jupefashion.blogspot.com

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  28. congratulations. this is an awesome lookbook!

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  29. Gorgeous, gorgeous, gorgeous!! What an amazing accomplishment every time a lookbook comes out. You've got yourself a dream job there girl! Perfection all-around!

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  30. Oh WOW! Totally didn't know you worked on this lookbook! Everybody is pinning all of these gorgeous photos! Absolutely beautiful work.

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  31. I'm salivating over these photos. Beautiful!

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  32. This lookbook is absolutely stunning! The upside down umbrellas are genius! Definitely an adorable idea for a wedding as well! So beautiful!

    xx, Allie

    www.alliesbubble.blogspot.com

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  33. So beautiful, I love your blog! I am an LA native, living in Maine. Nettie

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  34. wow, such amazing styling and shots. Love the whimsy of it!

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